Deep focus. Deep calm. A little more good in your day.*
PEPPERMINT · 25 MINTS PER TIN
WITS™ Brain Mints
Say bye to procrastination.
Locked in deep.
Enjoy the flow.
For the days when motivation is hard to find. WITS brings intense focus and mood support together in one peppermint mint.* Make it part of your routine for starting the work you’ve been putting off—and getting deep into it.
- ◎ Deep, calm focus*
- ☼ Feel-good mood support*
- ✓ FDA-registered, GMP-certified facility
- ✓ 100% Eurofins third-party lab tested
BLACK FRIDAY SPECIALFree WITS and Gifts
Your visit timer
30MIN:00SEC
90-day money-back guaranteeNo subscription
Contains caffeine. For adults.
Why does the focus feel so good?
Saffron. It lifts your mood while you work.
No buzz, no high. You just feel great while you work — and the work gets done.
Why not just an energy drink?
No energy drink can do what Wits can do.
WITS goes beyond a caffeine hit, with a formula built for motivation, deep lock-in, and a calm, positive mood.
Each mint pairs 50 mg of caffeine for alertness with 80 mg of L-theanine for calm focus, plus 30 mg of saffron for mood support. These ingredients bring attention and mood support together in the formula.
All in one small peppermint mint.
What is it?
A mint that melts in your mouth for fastest absorption.
It helps you start tasks instead of putting them off. Then it keeps you locked in, and feeling good, for hours.
How does it work?
Four food-derived actives, in the amounts used in studies.
Saffron — mood, and the drive to start.
L-theanine — clear, steady focus.
Caffeine — wakes you up.
Theobromine (from cocoa) — keeps it going for hours.
In short: you start instead of overthinking. Then you stay on it, with deep focus and a happy, settled feeling, for hours.
Is there a way to increase the effect?
Yes. Sleep.
Take WITS after a good night's sleep and it feels like a life hack you've never felt before.
FOCUS + FEEL-GOOD SUPPORTWorld muted.
World muted.
Mind immersed.Motivation ignited.
That deep-focus feeling: alert, calm, and ready to work. Your phone can wait. Everything else can wait. You’re fully into what’s in front of you.
WITS brings alertness, calm focus, and mood support together.*
Say bye to procrastination.
30 mg of saffron extract supports mood/motivation.
You’ll be happily lost in the work—making strides and loving every moment. Even your phone feels less interesting than the task at hand.
Intense focus. Calm mind.
50 mg of caffeine helps you feel alert, while 80 mg of L-theanine supports calm attention. You’re taking in what you read, following your thoughts, and staying with the work in front of you.
THE DEEP-WORK FEELINGGo deep.
Tunnel vision
Go deep.
Stay with it.
One task. Nothing else. The kind of focus you want to settle into—and stay with.
Tunnel vision
for the task.
Coffee, energy drinks, nootropics.
Nothing does what WITS does.
WITS VS. THE EVERYDAY OPTIONS
See the difference.
WHAT YOU GET
OthersCoffee · drinks · pouches✓
Motivation to Start
—✓
Say bye to procrastination
—✓
Intense lock-in
—✓
Feel-good mood
—✓
Easy and convenient
—✓
No brewing. No sipping. No spit.
—WHY THE PAIRING MATTERSAlertness meets calm.
Alertness meets calm.
Then we add mood support.
Caffeine is part of the formula. L-theanine is its focus partner. Saffron and theobromine complete the four-active blend.*
Saffron30 mgTheobromine80 mgL-theanine80 mgCaffeine50 mg
Amounts shown per mintCaffeine
50 mgThe alertness ingredient.* Measured by the mint, with no cup size to work out.
L-theanine
80 mgAn amino acid found in tea. Paired with caffeine for a formula built around calm focus.*
THE FOCUS PAIR
Caffeine + L-theanine.
Studies have tested this pair together on attention tasks. That helps explain the pairing in WITS. It doesn’t mean more caffeine is better—or that every person feels the same effect.
Saffron extract
30 mgThe mood-support ingredient in the blend.* WITS uses a 10:1 saffron extract.
Theobromine
80 mgA compound also found in cocoa. The fourth active, listed in full on the label.
FOR THE WORK YOU WANT TO GET LOST INOne task.
One task.
Nothing else.
The report you dread opening. The chapter you keep putting off. Pick the first small step, give it your attention, and make room to get into it.
Less noise. More room to think.MEET THE PEOPLE TRYING WITS
See WITS in real life.
Watch our creator partners share their experiences.
Creator partnerships. Individual experiences; results vary.
THE WITS EXPERIENCE.
In their own words.
★★★★★
I feel like my IQ jumped
“I feel like my IQ jumped 2x. I sat down at nine and looked up at one. Four hours gone, report done. I have never done that in my life.”
★★★★★
Opened the file I dodged for a year
“I took one in the car before work. By the time I parked I had already opened the file I dodged for a year. It was done by lunch.”
★★★★★
Twelve hours, no wall
“Twelve-hour shifts. I used to hit a wall at hour eight. One mint at hour seven and the wall never comes. And I end the shift in a good mood, which scares my coworkers.”
★★★★★
Three weeks of reading in two days
“I had three weeks of reading I never touched. Two days with these and it was done. Not rushed. Done well. I wish I had this in high school.”
★★★★★
I stopped dreading 2pm
“2pm used to mean three coffees and still nothing. Now I take one mint and I am the annoying person who finishes early. My hands do not shake. I just go.”
★★★★★
What got into me
“I am 56. I thought slow and scattered was just age. One of these and I plow through a whole project in one sitting. My wife asked what got into me.”
LOOK BEYOND THE LABEL
Real Science
The ingredients have research behind them. Here’s what that research does—and doesn’t—tell us about WITS.
Caffeine + L-theanine
A study in 27 adults tested 50 mg of caffeine with 100 mg of L-theanine and reported gains on attention tasks. WITS has 80 mg of L-theanine per mint, so the amounts are not the same.
Owen and colleagues, 2008 ↗Saffron extract
An eight-week study of a specific saffron extract reported gains on some mood measures. It did not test WITS, and that extract is not established as equivalent to the extract in our mint.
Jackson and colleagues, 2021 ↗These are ingredient studies, not clinical trials of the finished WITS mint. They don’t establish an exact onset, duration or guaranteed result for WITS.
LET IT MELT.
HOW TO USE WITSOne mint.
One mint.
Then start your task.
01
Start with one mint.
Let it melt in your mouth and follow the directions on your tin.
02
Start the thing you’ve been putting off.
Open that document and write the first rough sentence. Or read one page. Give yourself a small place to begin, then put your phone out of reach so you can stay with it.
03
Keep track of your intake.
Use no more than two mints a day, a few hours apart. Count other caffeine too, and avoid near bedtime.
A note before you start
For adults. Keep out of children’s reach. If you’re pregnant, nursing, take medicine or have a health concern, ask a health professional before use.
90DAYS TO TRY WITS
MAKE UP YOUR OWN MIND
Try it in your life.
Take up to 90 days from delivery to decide. If WITS isn’t for you, email us to start a return. Opened or empty tins can be returned too.
How the money-back guarantee works +
Return the tins you want refunded, with any mints left inside. We refund the product price when they arrive. Shipping is not refunded unless the item arrived damaged or was the wrong item.
Read the full return policy ↗BEFORE YOUR FIRST MINTA few good
A few good
questions.
Does calm focus mean caffeine-free?+
No. Each mint has 50 mg of caffeine, paired with 80 mg of L-theanine. Calm focus is the design aim, not a guarantee against jitters. If you’re sensitive to caffeine, take that into account.
Is WITS just caffeine in a mint?+
No. Alongside 50 mg of caffeine, each mint has 80 mg of L-theanine, 80 mg of theobromine and 30 mg of saffron extract. All four amounts are listed on the tin.
How soon will I feel it?+
Timing and effects vary. We don’t have a finished-product trial that sets an exact start time or length of focus for WITS. Start with one mint and follow the label.
Can I take WITS with coffee?+
Each mint adds 50 mg of caffeine. Count coffee, tea and other sources toward your total. If caffeine makes you feel jumpy or affects your sleep, don’t keep adding more.
Will WITS affect my sleep?+
It can. WITS contains caffeine, and people respond differently. Use it earlier in the day and avoid taking it near bedtime.
How long does one tin last?+
Each tin has 25 mints. The 1+1 bundle has 50 mints; the 2+2 bundle has 100. How long they last depends on your use. Follow the directions on the tin.
Does it contain sugar?+
No. WITS is sugar-free and sweetened with stevia and sucralose. The full label lists the other ingredients too.
What comes with my order?+
The Black Friday offer is 1+1: two tins for $49, or 2+2: four tins for $87. Both include the 41-page focus science e-book, 63 intense focus playlist and free expedited shipping. The gift card is $10 with 1+1 or $20 with 2+2.
Am I signing up for a subscription?+
No. These are one-time purchases. Choose your tins and order again when you’re ready.
CALM MIND. LOCKED-IN FOCUS.
Ready to go deep?
Bring calm-focus and mood support to your next work session.* Choose your tins, pick the task you’ve been putting off, and take the first step.
Free expedited shipping · One-time purchase · 90-day returns